Often, when the subject of climate change is discussed, people begin to feel highly motivated to take action. However, it is easy to get discouraged when it is soon realized that the change that is necessary to save our planet meets with heavy resistance from large and powerful corporations who are more concerned with profit margins than securing a viable home for future generations. After all, most of these high-salaried executives, board members and executives will be long dead by the time humankind is suffering the worst devastation of climate change. But the gringa says, “Don’t give up. You’re voice does matter.”
Much like how a drop of water slowly becomes, over time, a stalactite or stalagmite, or a river can, over eons, cut a gorge as impressive as the Grand Canyon, community action, even if it’s only a handful of people, can also build something lasting and impressive. By keeping continued pressure upon the neck of a company, by consistently bringing your cause to their attention, by employing multiple calls to action such as petitions that accumulate the voices of all concerned citizens in the local community, a small collection of individuals who are persistent can either:
- A. Wear down the opposition in a war of attrition; or
- B. Eventually create so much local awareness that a company realizes it is in the company’s best interest to respond to their demands if they want to continue to enjoy profiting from the local community’s patronage; or
- C. The best outcome, the company comes around to the same perspective, seeing the value not in the almighty dollar alone, but actually sees real value in the issue.
A perfect example of this can be seen in the videos below featuring a small group of young people representing the cause “Value the Meal” which is pushing for accountability by community leaders in their local pediatric medical community. Texas Children’s Hospital in Houston, Texas specializes in the healthcare of our most vulnerable population, our children. In this place of health and healing is a McDonald’s restaurant which aggressively markets their brand of food which is famous for its low nutrition value.
Linked to chronic health conditions like diabetes and obesity, it is hard to understand why physicians, who are endowed with public trust with regard to health, would be so irresponsible as to seemingly advocate for this kind of food, especially for children who are in recovery and even more vulnerable to a diet that woefully lacks anything that can contribute to strengthening them and improving their healing abilities.
Value the Meal rally at Texas Children’s Hospital in Houston.
“Community health over corporate wealth”. Children’s hospitals shouldn’t have junk food brands like McDonald’s with contracted space in their facilities of health and healing.
No McDonald’s junk food poisoning recovering children patients at Texas Children’s Hospital.
They may not seem very powerful with numbers so small. But that is not where there power lies. There power lies in the “rightness” of their position, the persistence of their action, and the growing community support responding as they continue to witness this same small group of committed activists maintain a voice and presence on one particular issue.
In your own community, whatever your noble cause, gather together whomever you can trust to remain committed and loyal, even if your numbers happen to be small. Because even one drop of water is powerful and you are much greater than a single drop of water.